Crane Engineering is a third generation, family-owned business that began 80 years ago with founder Herbert Crane, who started the company in 1939, on Wisconsin Ave. in Appleton, WI. At that time, it was a one-man operation, representing two manufactured lines provided by Viking Pump and ITT Goulds Pumps. The initial target market was pulp and paper, with Kimberly-Clark Corp. and Consolidated Papers, Inc. (now Stora Enso) as the first customers—both products are still carried by Crane to this day.